The Audience Manager provides a diverse set of data types to store and manage audience-related information effectively. These data types allow users to capture different types of inputs for segmentation, targeting, and personalization.
What data types are available in Audience manager?
String
Description: A short text field for storing alphanumeric characters.
Character Limit: 300
Example: "John Doe, Marketing Manager"
Text
Description: A longer text field for detailed information.
Character Limit: 2000
Example: "This audience segment targets users interested in digital marketing and technology. They have shown engagement through multiple channels, including webinars and newsletters."
Boolean
Description: A field that holds either true or false values.
Example: Subscribed to newsletter: true
Date
Description: A field for storing date values.
Format: YYYY-MM-DD
Example: 2025-02-07
Attachment
Description: A file upload field allowing various document formats.
Supported File Types:
.jpg
.pdf
.mp4
.doc
.png
Example Usage: Uploading ID proof, contract agreements, or marketing materials.
Single Select List
Description: A dropdown field allowing users to select a single predefined option.
Example Options:
"Marketing"
"Sales"
"Customer Support"
"Technical Support"
Example Usage: Selecting an audience category or department.
Multi Select List
Description: A dropdown field allowing users to select multiple predefined options.
Example Options:
"Email"
"SMS"
"Push Notifications"
"Social Media Ads"
Example Usage: Selecting multiple communication preferences.
Number
Description: A numeric field for storing integer or decimal values.
Example: 1500 (Customer ID) or 99.99 (Discount Percentage)
Phone Number
Description: A field for storing contact numbers.
Format: E.164 (e.g., +1-555-123-4567)
Example: +919876543210
Email
Description: A field for storing email addresses.
Format: Standard email format (e.g., example@domain.com)
Example: contact@company.com
