Streamline your communication workflows by integrating ActiveCampaign with Conversive’s Usecase Automation. Automatically send nurture messages, appointment reminders, to your contacts—all without manual intervention.

🔧 Step 1: Access Usecase Automation in Conversive

Begin by logging into your Conversive dashboard and navigating to the Automation section. You’ll see a list of prebuilt automations filtered by your CRM integration, such as ActiveCampaign.

• Navigate to My Automations tab.

• Use the filter to select ActiveCampaign as your integration.

• Locate and activate automation types like Nurture or Reminder for your contacts.

📸 Refer screenshot: My Automations with ActiveCampaign enabled and Usecase build for ActiveCampaign

🧩 Step 2: View or Activate the Nurture Usecase

Click on a usecase (e.g., “Student Application Advisor”) to open its configuration.

• CRM Integration: ActiveCampaign

• CRM Object: Contacts

• Sender ID: e.g., 19093652302

• Message Channel: SMS

Inside the automation setup, configure your message content and timing. For example, set the first message to be sent immediately upon trigger.

📸 Refer screenshot: Usecase Setup with mapping and message preview.

🔁 Step 3: Create Automation Flow in ActiveCampaign

Now switch to your ActiveCampaign account and set up your automation flow:

• Use any trigger like “When Contact’s Full Name changes” or “When a specific Tag is added”.

• Add an action block and choose “Converse Apps (Sandbox)” from the available apps.

📸 Refer screenshots: ActiveCampaign flow builder with trigger and Conversive action.

🔐 Step 4: Configure Conversive App in ActiveCampaign

To link the automation:

1. App ID – Copy from your Conversive Usecase setup screen.

2. Email ID – Your registered Conversive email.

3. API Key – Available from your Conversive admin settings.

4. Sender ID and Channel (e.g., SMS)

This setup ensures a secure and precise connection between ActiveCampaign and Conversive.

📸 Refer screenshot: Conversive App setup in ActiveCampaign.

✅ Step 5: Monitor Automation Status and Logs

Return to Conversive to track execution under Activity Log.

• View each triggered automation instance.

• Check timestamps, sender ID used, and channel type.

• Ensure messages were successfully executed.

📸 Refer screenshot: Activity Log view for executed nurture messages.

🎯 Summary

With this setup:

• Your usecase logic and message content remain within Conversive.

• ActiveCampaign acts as the trigger point via its automation.

• Conversive handles the rest—from personalization to delivery.

This seamless integration helps teams automate at scale while maintaining personalized, timely messaging to customers.