CRM Integrations

Learn how to integrate Salesforce, Zoho, Zoho Bigin, Zoho Qntrl and HubSpot with Conversive to send messages to CRM contacts. View sent messages directly within the CRM for seamless communication tracking.

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Trigger Usecase from Zoho CRM

User Documentation for Conversive - Use case Automation for Nurture

Overview

This document provides guidance on using the Conversive to send Nurture series messages. 

Prerequisites

- Ensure your CRM is connected in Conversive via Integration. 

Activate the Nurture UseCase

Step 1: UseCase 

  • Users needs to login to Conversive

  • The User needs to look for the “UseCases” on the Main Menu

  • User needs to select the template of Nurture Usecase. 





Step 2: Template Selection

  • Once the selection is done, to activate the follow user must click on the template

    • Once the template has been selected and opened, User/customer needs to activate the automation by clicking on “Get this Automation”


Configure Usecase with CRM Object and Template

Step 1: Selection of Mapping and Setting

  • User needs to select the CRM Object type such as “Contact, Companies, deals and tickets” in case of HubSpot

  • Then, the User needs to select the Phone field category which can be “Mobile Number, Phone Number”

  • Then, the User will select the “SenderID” from which they want to send Message. 

Step 2: Selection of Message template 

  • Once the Mapping and setting is done, then the user can select the message template and timings when to send the message

  • User can modify the message template as per their requirement and can modify the message template as per their requirement

  • Once the template selection is done. The user can setup the exit criteria

Trigger Nurture Usecase from Zoho

Step 1: Requirements in the ZOHO CRM: 

  • To use this in any of the Zoho family CRM. The particular CRM should have webhook option available in It

  • Example: We will trigger the UseCase when a Lead is Created this condition is created in the Zoho Workflows 

  • In ZOHO the Workflow will start by asking on which object you are creating the flow. After that there will be a condition of when we should trigger this. Created/updated/deleted


  • After the condition Select all leads if it will be applicable to all the leads → Instant Actions → WebHooks → Create a webhook/select an already created webhook.

Step2: Create a WebHook:


Provide a  name to the webhook.

Method : POST

URL: https://app.sms-magic.com/api/v2/converse_app/tasks

Authorization Type: General

Custom Parameters → apikey : provide the SMS-Magic Portal APIKey ( you can find this in Get Started Page)

Body → Type: Raw and Format : JSON

Paste the following Code: 

{ "record_ids": "${Leads.Lead Id}", #give the {object.objectID}

    "app_id": "784e3ca2-5a8d-41c5-a828-671aa326c756", #Paste your APPID here.

    "record_type": "Leads", #object

    "crm_user_email": "${Users.Email}" #SMS_Magic Portal email ID}



Flow Activation: 

Save and Activate the flow to start the flow.

Video Reference for the Automating Your Messages

  1. Reminder - Conversive Reminder Automation

Updated on Apr 30, 2025

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