How to register for 10DLC Compliance?

Utilizing the Conversive application for A2P 10DLC registration becomes a pivotal strategy in enhancing your business messaging. With A2P 10DLC, you leverage a powerful framework designed for mass SMS messaging, ensuring compliance with carrier regulations and boosting the reliability and effectiveness of your communications. The focus is on securing a trusted channel for customer communication and aligning your bulk SMS messaging practices with industry standards, thereby optimizing your messaging strategy for greater impact and compliance.

1. Log in to the Conversive application to register for the A2P 10DLC Form.

2. Select ‘Compliance’ from navigation > 10DLC

3. Locate and click on the 10DLC option from the left sidebar, or use the direct link to access the registration form.

4. Click on the Learn More link or watch the instructional video for insights into 10DLC.

Step 1: BRAND REGISTRATION

1. Start the brand registration process by filling out your brand details.

2. In the Brand section:

• Company Details: Enter your company's details meticulously to avoid mismatches and potential rejections. This includes verifying the accuracy of your company's registered information.

• Company Address: Ensure the address provided aligns with the EIN and the brand name registered with your company, which is critical for verification purposes.

• Support Contact: List the contact information of an authorized representative of your company, ensuring a point of contact is available for any inquiries or verification processes.

Note: During this process, each brand automatically undergoes an Identity Verification process. This crucial step involves TCR validating your brand's EIN, Legal Company Name, and Legal Company Address against third-party independent sources. This verification confirms your brand's legitimacy and assigns an "Identity Status," essential for proceeding with campaign activations. This step emphasizes the necessity of providing accurate and verifiable details to ensure smooth verification and approval for your 10DLC campaigns.

3. After filling in the brand information, click Submit and Next on Brand registration. This action submits your form and triggers the identity verification process.

Upon submission:

• Self-Declared: Your submission is marked as self-declared, indicating that you have provided all necessary details to the best of your knowledge.

• Ready to Submit: Conversive team reviews your submission and prepares to submit your details to TCR for verification, marking it as ready to submit.

• Verified: Receiving a "Verified" status signifies that your brand's identity has been confirmed by TCR, allowing you to proceed with campaign registrations.

• Unverified: If your status is marked as "Unverified," it indicates discrepancies in your submitted information, commonly due to mismatches between the legal company name, address, and EIN with federal records.

Step 2: CAMPAIGN REGISTRATION

1. After brand registration is submitted, the page will redirect to campaign registration. This step details the campaign's objectives, messaging use cases, and compliance attributes.

Note: In 10DLC registration, the term campaign is used in a technical sense, distinct from a marketing context. Here, a campaign refers to the type of message you intend to send rather than a traditional marketing campaign.

2. Configure Campaign Details:

• Select Use Case: Choose a USE CASE that aligns with your campaign's messaging needs. Select from the available standard and special options to ensure the campaign's purpose is clearly defined.

• Use ‘Click here’ to learn about campaign types.

• Sample Messages and Multimedia: Provide samples of the messages and any multimedia content you plan to use. This step is crucial for informing TCR (The Campaign Registry) about the nature of your campaign's messaging, ensuring it aligns with the selected use case.

• Campaign and Content Attributes: Detail the mechanisms for opting in and out of the campaign and how participants can seek assistance. It's important to outline these attributes clearly to guarantee that participants can quickly join or leave the campaign and have access to support when needed. This information must be filled in with care to adhere to regulatory requirements and foster a transparent communication environment.

• This stage is essential for setting up your campaign in a way that respects user preferences and regulatory guidelines, ensuring a successful and compliant messaging strategy.

3. Finalize and Submit Campaign Registration:

• Submission: After completing the campaign setup, review the terms and conditions. Confirm your agreement and click Submit for Approval to submit your campaign details for official review.

Status Updates:

• Self-Declared: This status is assigned once you've accurately filled out and submitted all required campaign details, indicating that your submission is complete.

• Ready to Submit: The submission enters a review phase where Conversive experts assess the information provided. They prepare and forward the campaign details to TCR (The Campaign Registry), marking it as ready for submission. This step is crucial for proceeding with the regulatory approval process.

• Verified: Achieving a "Verified" status signifies that TCR has reviewed and approved your campaign. This approval confirms that your campaign meets all regulatory requirements and is now active, enabling you to begin messaging activities with the assigned numbers.

This final step ensures your campaign is thoroughly reviewed and approved, setting a solid foundation for your messaging efforts to be conducted in compliance with industry standards and best practices.

Step 3: WEBSITE COMPLIANCE

Submit your information for compliance verification. The Campaign Registry (TCR) requires a valid online presence to verify your business's legitimacy.

Collect and add the URLs for the following in the Website Verification Section:

• Website URL

• About Us Page URL

• Contact Us Page URL

• Terms & Conditions Page URL

• Privacy Policy Page URL

• Consent Form Page URL

Prepare Screenshots:

Ensure you have the following screenshots ready:

1. A screenshot of the "No Share" clause in the Privacy Policy page.

2. A screenshot of the verbiage added to the Terms & Conditions page.

3. A screenshot of the consent checkbox and clause in the Opt-In Form.

Submit Information:

Provide the URLs and screenshots for compliance verification. Upload them as required and submit the form.

Step 4: NUMBER MAPPING

Once you’ve submitted your brand, campaigns, and website verification requisites, Conversive team will work with providers to map the 10DLC numbers provisioned in your account to the registered campaigns.

Note: Each number associated with your account should be mapped to its respective campaign and designated use case. Numbers assigned to specific campaigns should only be used to send messages related to those particular use cases. 

OVERVIEW

View Brand Registration Details:

You can quickly review or edit the information within the Conversive portal

View Campaign Registration Details

You can view your campaigns within the selected Brand. This allows you to keep track of your approved campaigns easily.

In the Conversive portal, click on 10DLC A2P Campaigns to access and manage campaigns for your Brand, where you can view the status of existing campaigns and create new ones.

View Website Verification Details

You can view your website verification URLs within the selected Brand. This allows you to keep track of your submitted data easily.

View Number Verification Status

You can view your Number Mapping status for your account. This allows you to keep track of the numbers that you can use.

Frequently Asked Questions

Who Needs to Comply with 10DLC Regulations?

10DLC regulations apply to any business that utilizes applications, such as Conversive, for sending SMS messages over 10-digit long codes within the United States. This includes a wide range of organizations, from small businesses to large enterprises, engaging in SMS marketing, notifications, or customer service communications.

What Information Is Necessary for Registration?

• For Brand Registration: You are required to provide comprehensive business details, including your business name, physical address, and the type of business entity (e.g., LLC, partnership).

• For Campaign Registration: Detailed information about the campaign's use case is needed. This includes sample messages, procedures for opting in and out, and how users can access help and support.

What Are the Consequences of Not Registering for 10DLC?

Unregistered organizations face significant communication disruptions, as their SMS messages may be filtered or outright rejected by mobile carriers. This results in messages failing to reach their intended recipients, undermining the effectiveness of SMS marketing or communication strategies due to the lack of verified sender status.

How Long Does Each Registration Process Take?

• Brand Verification: Typically completed within 24 hours.

• Campaign Verification: Takes up to 4 days for review and approval.

• Number Linking: The process of linking numbers to your approved campaign is usually completed within 24 hours.

These timeframes are approximate and subject to change based on the specifics of each case and the volume of requests being processed. It's important to plan your registration and campaign launches with these timelines in mind to ensure smooth and compliant messaging activities.