# Automate Your Conversations

> **Source**: [SMS-Magic](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations)
>
> <p>Automate conversations with triggers for nurture messages, notifications, reminders, and keyword-based messaging. Set up chatbot automation and the Conversive button for seamless interaction.</p>

## Browse Collection

1. [Conversive Button](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/7r7t3Z86BfY-conversive-button.md) (Video)
2. [Automation Use Cases FAQ](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/ZILMbEZ3E7c-automation-use-cases-faq.md) (Article)
3. [Nurture Usecase ](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/MArByCNAJ5I-nurture-usecase.md) (Article)
4. [Understand the Nurture Usecase](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/uvXJm4ol7W0-understand-the-nurture-usecase.md) (Article)
5. [Activate Nurture Automation Usecase](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/UpM9AWyVw5I-activate-nurture-automation-usecase.md) (Video)
6. [Reminder Usecase Automation](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/F4MiKAxgQ6c-reminder-usecase-automation.md) (Article)
7. [Understand Reminder Usecase Automation](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/fba2E2xH5dY-understand-reminder-usecase-automation.md) (Article)
8. [Notification Usecase](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/bg1A3QqQai8-notification-usecase.md) (Article)
9. [Understand Notification Usecase Automation](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/EOMKMGEovgc-understand-notification-usecase-automation.md) (Article)
10. [Activate Notification Usecase Automation](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/wParPvlllCE-activate-notification-usecase-automation.md) (Video)
11. [Keyword Responder Automation](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/vBa0q7U091k-keyword-responder-automation.md) (Article)
12. [Understand Keyword Responder Automation](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/V3Tuej4ANdc-understand-keyword-responder-automation.md) (Article)
13. [Conversational Flow](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/JMIhSYKiGIY-conversational-flow.md) (Article)
14. [FAQ Bots](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/1NdTCSCDFUc-faq-bots.md) (Article)
15. [Activate Keyword Responder Automation](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/QEKQuE4dLeg-activate-keyword-responder-automation.md) (Video)
16. [Automate Conversations](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/0ftU1sCZryM-automate-conversations.md) (Article)
17. [Getting Started with Conversive Buttons](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/sn5tm96DKh8-getting-started-with-conversive-buttons.md) (Article)
18. [Creating Conversive Buttons](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/0DbPJ51Qz1s-creating-conversive-buttons.md) (Article)
19. [Integrating Conversive Button with your Website](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/IGEKp0k2h3E-integrating-conversive-button-with-your-website.md) (Article)
20. [Automating Conversations with Conversation flow](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/2FZnYJmVe2k-automating-conversations-with-conversation-flow.md) (Article)
21. [Capturing Basic consumer info & syncing with CRM](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/mBGzxh7xxOM-capturing-basic-consumer-info-syncing-with-crm.md) (Article)
22. [Managing Conversations & Responses](https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/K8NpvWLApkI-managing-conversations-responses.md) (Article)

---

# ARTICLE: Understand the Nurture Usecase

## METADATA

- id: m1jAg1xa96ZXLSuqlOlkdw
- type: article
- source: SMS-Magic
- content_url: https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations/uvXJm4ol7W0-understand-the-nurture-usecase

- collection_url: https://docs.beconversive.com/YKOsKUGLguc-automate-your-conversations

## CONTENT

The Nurture Usecase in Conversive is a predefined automation scenario designed to streamline the process of sending nurture series messages. It allows users to set up and manage a sequence of messages that are automatically sent to your leads or contacts based on Contacts created on Audience Manager/predefined criteria and triggered from your CRM. This use case is ideal for businesses looking to maintain consistent and personalized communication with their audience.

### **Key Features**

- **Automated Messaging:** Send a series of messages automatically based on user-defined triggers and schedules. You can setup the time in days, hours, min.
- **Personalization:** Customize messages with dynamic content and merge fields to ensure relevance.
- **Integration with CRM:** Seamlessly integrate with popular CRMs like HubSpot to leverage existing data and triggered via workflows.

#### **Understanding UseCase Automation Template Structure**

The UseCase Automation Template for Nurture campaigns in Conversive is structured to provide a seamless and intuitive setup process. Here's a breakdown of its components:

*[Image]*

*[Image]*

- **CRM Integration**: Settings to map CRM objects and fields, ensuring seamless data flow and accurate personalization.
- **Template Name**: A descriptive name for the template to easily identify its purpose.
- **Mapping and Setting: **Map your use case with the CRM Object and respective phone field.
- **Message Sequence**: A predefined series of messages that will be sent out as part of the nurture campaign.

- **Message Content**: Editable sections for each message, allowing customization via template management.
- **Timing and Scheduling**: Options to define the delay or specific time for sending each message.
- **Exit Criteria**: Conditions determining when a contact should be removed from the nurture sequence, such as reaching a goal or opting out.
- **Usecase Reference Key**: This key from your CRM will trigger this usecase.
- **Activity Log**: Built-in tracking is used to monitor the usecase activity log.