# Compliance

> **Source**: [SMS-Magic](https://docs.beconversive.com/UQYTmaW5KB8-compliance)
>
> <p>Understand messaging compliance and manage consumer consent through manual or automated records. Learn about A2P 10DLC and the registration process for compliance.</p>

## Browse Collection

1. [Texas SMS/MMS Marketing Rule (SB 140)](https://docs.beconversive.com/UQYTmaW5KB8-compliance/texas-sms-mms-marketing-rule-sb-140.md) (Article)
2. [Messaging Compliance Overview](https://docs.beconversive.com/UQYTmaW5KB8-compliance/LQGuPniM8rk-messaging-compliance-overview.md) (Article)
3. [Consent Management](https://docs.beconversive.com/UQYTmaW5KB8-compliance/iBTKaoAfZdU-consent-management.md) (Article)
4. [Being Messaging Compliant with Australia’s Data Privacy Laws](https://docs.beconversive.com/UQYTmaW5KB8-compliance/djpOvn60dxo-being-messaging-compliant-with-australia-s-data-privacy-laws.md) (Article)
5. [Toll Free Number Verification - USA](https://docs.beconversive.com/UQYTmaW5KB8-compliance/7uOttofcXNg-toll-free-number-verification-usa.md) (Article)
6. [A2P 10DLC Overview](https://docs.beconversive.com/UQYTmaW5KB8-compliance/sBhYk18vbDU-a2p-10dlc-overview.md) (Article)
7. [Business Hours](https://docs.beconversive.com/UQYTmaW5KB8-compliance/zIeEa2IrVRk-business-hours.md) (Article)
8. [Important Announcement](https://docs.beconversive.com/UQYTmaW5KB8-compliance/oK1QK5kj5dE-important-announcement.md) (Article)
9. [Register for A2P 10DLC Compliance](https://docs.beconversive.com/UQYTmaW5KB8-compliance/ItU1GmpxMGI-register-for-a2p-10dlc-compliance.md) (Video)
10. [DLT ](https://docs.beconversive.com/UQYTmaW5KB8-compliance/XDPxYgcIMnk-dlt.md) (Article)
11. [Template Registration on DLT Platform, Deadline - 25th Sept 2020](https://docs.beconversive.com/UQYTmaW5KB8-compliance/Lg8WLlae7KM-template-registration-on-dlt-platform-deadline-25th-sept-2020.md) (Article)
12. [A2P 10DLC Pricing & Fees](https://docs.beconversive.com/UQYTmaW5KB8-compliance/SW4xrMbH7xY-a2p-10dlc-pricing-fees.md) (Article)
13. [DLT Phase 2 Notification for Content Templates Registration](https://docs.beconversive.com/UQYTmaW5KB8-compliance/q6M3vhFDrxc-dlt-phase-2-notification-for-content-templates-registration.md) (Article)
14. [Process for onboarding New customers in India for SMS](https://docs.beconversive.com/UQYTmaW5KB8-compliance/KYxhWo05vOI-process-for-onboarding-new-customers-in-india-for-sms.md) (Article)
15. [Entity Registration under New Regulation of TRAI (DLT) in India](https://docs.beconversive.com/UQYTmaW5KB8-compliance/ajbuLxOBIPY-entity-registration-under-new-regulation-of-trai-dlt-in-india.md) (Article)

---

# ARTICLE: A2P 10DLC Overview

## METADATA

- id: SYXd1qnFj0N1tkNtzcuJ0g
- type: article
- source: SMS-Magic
- content_url: https://docs.beconversive.com/UQYTmaW5KB8-compliance/sBhYk18vbDU-a2p-10dlc-overview

- collection_url: https://docs.beconversive.com/UQYTmaW5KB8-compliance

## CONTENT

# **Overview**

The 10-Digit Long Code (10DLC) represents a significant advancement in the U.S. telecommunications landscape for Application-to-Person (A2P) messaging, utilizing traditional 10-digit phone numbers. This development introduces a regulated framework for businesses to enhance SMS and MMS message delivery and engagement, while safeguarding consumers from unsolicited communications. Emphasizing efficiency, 10DLC supports higher messaging volumes and reduced costs compared to conventional local numbers and short codes, coupled with the credibility and responsiveness benefits of exclusive numbering. Additionally, its voice-enabled capabilities facilitate direct callbacks, enriching customer interactions. To leverage 10DLC's benefits, businesses must navigate a registration process with carriers, adhering to specific legal and online presence requirements. Incorporating 10DLC into communication strategies not only aligns with the most recent industry standards but also ensures compliance and fosters trust in business-consumer messaging.

## **Key Benefits**

- Dedicated messaging channel enhances deliverability
- Higher messaging capacity compared to standard local numbers
- Greater credibility of messages = more likely to garner a response
- Less expensive than shortcodes
- Exclusivity— no sharing of the number with other brands
- Voice capabilities allow for callbacks by the message recipients, unlike short codes
- Separated from spammers. Major mobile carriers are committed to keeping scammers separate from your brand

## **Prerequisites for Registration**

- Legal company name as officially registered
- Employer Identification Number (EIN) or Tax ID matching the company name
- Business address verification
- Authorized representative contact details
- A valid online presence is mandatory to use A2P SMS services. If no business website is available, a social media profile (Facebook Page or LinkedIn) indicating an active business with engaged followers is acceptable. Failed approvals can result from a non-functional or insecure website (lacking HTTPS), a website containing malware, or a website/social media profile not accurately representing the registered business.
- If the company being registered is public company, stock symbol and stock exchange
- If the company being registered is a non-profit organization, US EIN is required. Non-US non-profit organizations need to be registered as private companies.
- If the company being registered is a government entity, the contact's first and last names must match an authorized name in the political brand registration. TCR only accepts U.S. Government entities. Government entities outside the U.S. should register as Private companies.

**Note:** A mismatch between the Legal Company Name and EIN with federal government records is the main reason for an UNVERIFIED status. Submitted information must align with electoral authority records.

## **Purpose and Impact of 10DLC on Business Messaging**

10DLC, or 10-Digit Long Code, is the current industry standard that regulates the Application-to-Person (A2P) messaging ecosystem using traditional 10-digit phone numbers. This standard was established to create a trusted environment for businesses to engage with customers via SMS and MMS messages through long codes.

The primary intent behind the adoption of 10DLC by carriers is to strike a balance between consumer protection and business communication. By providing a certified platform for business messaging, 10DLC aims to shield consumers from unsolicited spam and simultaneously enable businesses to forge stronger connections with their clientele through reliable and secure messaging channels.

## **Targeted Audience**

The intended users for 10DLC are individuals or businesses looking to send messages in the United States or from within the U.S.

## **10DLC Registration and Campaign Setup in Conversive**

In the realm of SMS communication, 10DLC (10-Digit Long Code) has emerged as a crucial industry standard, enabling businesses to send messages effectively and securely while safeguarding consumers from unsolicited messages. In this comprehensive guide, we delve into the seamless process of registering your brand, efficiently managing campaigns, and ensuring compliance, all within the Conversive application.

Discover how 10DLC can elevate your business communication strategies by providing a trusted platform for sending SMS and MMS messages using long codes. Our step-by-step walkthrough will empower you to harness the power of 10DLC, allowing you to connect with your audience like never before. Let's embark on this journey to optimize your SMS messaging efforts and establish stronger connections with your customers.